2018 Guangzhou Design Week [Design+] Material Selection Exposition
1B20 JNJ mosaic, Hall No. 1
Poly World Trade Expo Center, No. 1000 Xingang East Road, Haizhu District, Guangzhou City, Guangdong Province
It is originally the geometry measured by mathematics over space
Seemingly regular and repeated
But it’ bursts out an expansionary force that was born from patterns
Derivative joints of dots, lines and surfaces are extraordinary highlights
--MOSAIC particles, like a spiritual base
The precise combination of colors and angles is a willful conception
--consistent original designs, just like the inspiration of Muse
Various elements are being popular in the fashion design circle. The design theme of JNJ mosaic’s 2018 exhibition booth still follows that of the previous year,which breaks through the traditional mode to display the reconstruction and combination of dots, lines and surfaces with the geometric classic style. It is like the varied mosaics, having distinct uniqueness of the era and exploring more possibilities on the performance of modern aesthetics—“Constant · Brilliance” is the theme of its 2018 exhibition site design. With the latest mosaic tile series as the fulcrum, JNJ mosaic extends its attention from the local decoration of the “home” to the large-area ornament of “public space”, which is another brand-new attempt of JNJ mosaic in 2018.
The layout of the exhibition site is enlightened by the three-dimensional geometry. From dot to the line and to surface, like the mosaic particles are combined from dots to surfaces, the ever-changing combination ways are showing very rich flavor and charm among the interlacing of colors, materials and shapes.
▲ Exhibition Site | Plane Layout
Presented in front of your eyes is a set of simple geometric wooden structures, which are lifted over the ground, having different sizes and proportions. The exhibition site includes a total of 7 exhibition spaces: artistic installation zone, scene interaction zone, craft imagination zones (4) and VIP zone. The independent theme of each unit can endow the exhibition site with a higher degree of humanization, and the visitors can also switch freely among different spaces. Each unit space has a core zone–an atrium that stretches along the main façade, which blends the indoor public space with the natural landscape and connects the various spaces.
The seemingly complex geometric structures endow the exhibition site with a stable impression. The well-proportioned light can enter into the room from above. People who come into and go out of the room create the different light-and-shadow effects, making the mosaic works present a subtle sense of texture and at the same time bring about a more delicate experience!
▲ Exhibition Site | Geometric Corner
“Diamond” is the principal part of view
Bringing strongly brilliant rays among the interlacing
Opening a fantastic world
Brilliant, at your fingertips
It takes “Diamond” as the theme of the artistic installation, with rich geometric dimensions and intertwining and interesting views, to respond to the entire exhibition design; its dots, lines and surfaces are intertwined and extended, becoming extraordinary highlights through derivation and connection like the mosaic particles, and passing on the consistent highest-quality design concept that JNJ mosaic brand always adheres to.
▲ Demonstration of Installation Concept
▲Exhibition Site | Artistic Installation
Different media are blended in color, texture, light, shadow and motion
Start the prelude of the growth of all things
Forest wonderland with songs of birds and cicadas
As if it were a chance encounter of the jungle messengers from the past, the present and the future
The atrium unfolds the association based on the relationship between nature and human habitation. The design breaks through the conventions and incorporates natural elements such as woodland paths, birds, leaves, etc., which uses the comprehensive materials to create the vitality of oasis described by Tao Yuanming as “returning to nature”.
The exhibition site division takes this as its overall core connection point, and presents different mosaic works like famous paintings in it through the doors and windows in the way of view borrowing. Colors, music, light and shadow resonate with one another, which guides visitors to immerse into it and thus arouses some kind of their spirituality.
▲Exhibition Site | Scene Interaction Zone
From angular geometric shapes to bold and innovative exaggerated designs; from natural floral forms to unique decorative art styles; either elegantly delicate or nobly glamorous, each mosaic work creates amazing effect. They are a kind of decoration, but even more of an art form!
All of these are the most elegant combination. Each mosaic owns the slight luxury and agreeable connotation touching one’s soul, which fills into the personality and fun here, releasing the great charm of fashion design, with gorgeous fantasy and eye-catching effect.
▲Exhibition Site | Craft Imagination Zone
On the scene of the annual design week exhibition, you can experience the exquisite craftsmanship of the high-end customized hand-made mosaic works time and time again, and each craftsman dedicates to this with great concentration and calmness. They dare not be sloppy and careless at all, and the mosaic works on their hands have become unique pieces of art.
We have always been hoping to change the conventional concept of mosaics in the public mind through the annual design week exhibition. The design style is established with the different pursuits of people, and the splendid bloom of mosaic works changes with the changing of people’s degree of awareness on them. We hope that it will continue to bloom its vitality in the future and quietly depicts the dazzling signs of the era with its constant brilliance!