Dior
Gold House
曼谷，泰国
December 2024 · Exterior facade
“ Gold is not a color. It's a legacy. ”
“
In the heart of Bangkok, a golden icon rises.
Crafted with precision. Built to inspire.
"
Handcrafted gold
mosaic pieces
Total exterior fagade
surface area
Global #1
The first Dior
Gold House
THE STORY
On December 8, 2024, Dior’s first global “Golden House” concept store officially opened. The building was designed by Luca Albero, Dior’s Visual Merchandising Creative Director—who needed a craftsmanship partner to translate Dior’s golden DNA into the building’s aesthetic.
JNJmosaic and ARTRA INTERIOR collaborated on this project. Each mosaic tile underwent rigorous selection and polishing, with textures and sheen precisely corresponding to Dior’s brand essence. When sunlight shines through, the golden texture undulates with the sunlight, resembling a pulsating golden totem on the banks of the Chao Phraya River.
JNJMosaic's ROLE
Exclusive Color Development
Custom glaze developed to match Dior's exact gold signature.
Piece-by-Piece Quality Control
Every mosaic piece is carefully inspected to meet the highest standard.
Large-Scale & Stable Delivery
Massive volume production with consistent quality and on-time delivery.
Global Project Execution
Seamless collaboration across borders to bring visionary projects to life.
What this means for your project
Expert craftsmanship. Global standards. Lasting impact.
If Dior trusts JNJmosaic with the facade of the world’s first Gold House, your project is in the right hands.
