Dior Gold House

The exterior of Dior Gold House dazzles Bangkok with a million shimmering gold mosaics, creating a breathtaking visual spectacle.

Gold is an eternal symbol etched into the very DNA of the Dior brand. From Monsieur Christian Dior’s very first golden gown to the J’adore perfume launched at Versailles, gold has long been the ultimate symbol of Dior’s luxury and elegance.Today, this iconic element finds new expression in Bangkok’s “Gold House” (Gold House). The radiant golden facade of this architectural masterpiece was collaboratively designed by ARTRA INTERIOR and JNJmosaic,meticulously crafted using golden glass mosaics to redefine opulence through art and design.

On December 8, 2024, Dior unveiled its first-ever global “Gold House” concept store in Bangkok, a dazzling fusion of art and luxury. 

Spanning 800 square meters,the architectural masterpiece was led by Dior’s Creative Director of Visual Merchandising, Luca Albero. Its exterior shimmers with one million handcrafted gold glass mosaics, each meticulously carved to showcase intricate textures and radiant luster. As sunlight cascades over the facade, the golden patterns undulate with the light, resembling a dynamic golden totem along the Chao Phraya River—a breathtaking ode to Dior’s timeless elegance reimagined through modern artistry.

As Dior Gold House’s artistic co-creator, JNJmosaic infused this landmark with soul through precision craftsmanship and obsessive attention to detail. Each golden mosaic tile was rigorously curated and polished to achieve an alchemy of texture and radiance that breathes in sync with Dior’s DNA.Close-up of Dior Gold House’s exterior: Gold glass mosaics glimmering in the sunlight, reflecting the brand’s iconic opulence.The wall becomes a living canvas at magic hours — its chameleon skin shifting through amber gold, sunset bronze, and twilight copper under Bangkok’s sky.

The architectural exterior design draws inspiration from the dual fusion of the star-shaped dome of the Pantheon in Rome and indigenous Thai cultural symbols. The combination of golden mosaic and mirror-like materials creates a dreamlike visual effect. Behind this design lies JNJmosaic’s dedication to inheriting and innovating traditional mosaic craftsmanship. Each material undergoes high-temperature refinement to ensure its durability and luster, while modern techniques infuse it with unique artistic expressiveness.

Dior Gold House is not merely an artistic landmark in Bangkok but also a pivotal global showcase for the collaboration between ARTRA INTERIOR and JNJmosaic. The “Golden House” constructs not just walls but a golden path leading to an artistic utopia, crafting works of art that harmonize aesthetics with functionality while paying homage to the timeless craftsmanship of mosaic artistry.

Continuing its legacy of brilliance, JNJmosaic stands at the intersection of art and craftsmanship, crafting unparalleled artistic spaces for global luxury brands through its visionary designs and masterful techniques.

From Avenue Montaigne to the Chao Phraya RiverThis is a timeless dialogue of craftsmanship across eras—a symphony of mosaic art through time,a resonance of civilizational dimensions, and a golden trajectory guiding art into the future.