Moon-f, as a second-hand luxury goods service space, reconstructs the bond of trust by focusing on professional identification, recycling and replacement — sublimating transaction behavior into ritual experience through spatial narrative: Rigorous identification of moving line design embodies quality commitment, immersive display awakens the memory of items, and in the interweaving of materials and light and shadow, complete consumers’ spatial perception and emotional identification of brand professionalism.
In terms of spatial expression, what kind of expression should be given to the new brand of luxury shopping mall? In addition to the sense of premium, the instant taste trial breaks the rules of material selection to express a “casual”.
Black mosaics are used in large areas on the spiral staircase, accidentally creating a “field” of rotating upward moons, deep and chaotic. From the white Mosaic wall on the first floor to the spiral staircase, the material use is continuous, but the experience brings changes in emotional ups and downs due to different “fields”.
Entering the second floor from the stairs, the visual contrast forms a strong contrast between “black” and “white” to meet the display needs of luxury clothing and jewelry with diverse styles and colors.
| Project name: | MOON.F (Guangzhou Poly Store)- Luxury Flagship Store |
| Project location: | Guangzhou, China |
| Application area of Mosaic: | Interior design |
